For the first time in the world will gather in Brazil the most respected experts in the areas of current organization and event marketing. The presidents of the leading representatives of the sector participate in the Exposystems – International Conference on Integrated Solutions for Trade Shows and Events to be held in Sao Paulo, on 14, 15 and April 16, 2003, from 9am to 20.30.
The initiative, unprecedented, with the support of ABEOC – Brazilian Association of Event (Brazil); AOCA – Asociación Argentina de Organizers Providers Exposiciones y Congresos y (Argentina); AMPRO – Promotional Marketing Association (Brazil); AMPROFEC – Associacion Professionales Mexicana de Congresos y Convenciones in Exposiciones (Mexico); CEIR – Center for Exhibition Industry Research (USA); EOS – Exposition Operations Society (USA); IAEM – International Association for Exhibiting Management (USA), Brazil ICCA – International Association Meetings ; Brazil POPAI – Point of Purshase Advertise International; SINDIPROM – Association of Enterprises of Trade Promotion Organization Assembly Congresses and Events of the State of São Paulo (Brazil); SISO (USA); UBRAFE – Promoters of the Brazilian Union Trade (Brazil); UFI – Union des Foires Internationales and XM EUROPE – European Association for Exhibition Organisers (Europe).
The event promotes the exchange of information among professionals who are directly and indirectly involved in the planning, implementation, development and execution of special events, fairs, exhibitions, sponsorships, promotions, sales and marketing initiatives. In this context, Exposystems will expand knowledge of various techniques for promotion and marketing for trade shows and national and international events. According to Anselm Cavalho, which promotes Exposystems, “Congress will be taught by respected professionals worldwide and will feature the most important national and international experts.” Congressmen, and share experiences, will also review cases and sectoral statistics, identifying trends and market solutions, recommended for application in day-to-day.
Simultaneously with the congress there will be an exhibition, bringing the main solutions for those states, organizes or promotes events.