Overcome the 4 th visitor mark Exposystems
A substantial increase of the visitors suggests that the promoters of the event hit in revenue, which merges the dissemination of knowledge about trade fairs and business events to promote the encounter between marketers and events and industry solutions provider.
Neither the boycott of flight controllers, nor torrential rains quecaíram on the state capital in early December prevented the increase in audience Exposystems 2006-4 th International Congress and Exhibition of Integrated Solutions for Trade Shows and Events. New home, the ITM Expo, Congress and the exposure received, together 3528 people.
In comparison with 2005, the increase in visitation in the exhibition – which featured over 70 exhibitors – has a significant jump of 40%. The event brought together managers and professionals in the areas of marketing and events for small, medium and large public and private companies and suppliers throughout the structure and expertise of industry trade shows and corporate events. “Uni them in the same environment, focused on their area of expertise, it is beneficial for everyone,” the director of the Fair & Co Group – responsible for the event – Anselmo Carvalho.
He considered the issue a success, the qualitative aspect and from the perspective of the market. “Both visitors and participating companies have made it clear that the techniques and information acquired during the congress and trade fair are critical to your success in other events,” completou.Os lawmakers also approved.
A survey of them at the end of the event indicated that over 65% considered the Exposystems between “good” and “excellent” with regard to technical updates and inovaçõesapresentadas. “I am very satisfied with the level of the speakers and all the content they submitted. I think the theory very important, but the Lecture Field (see more on page 26) is crucial because we observarna practice what we hear in the auditorium. The whole event is very well organized, “praised the manager of marketing and communication Secovi / SP, Daniel Rosenthal.
“It was great to have participated in the lectures. The tips were importantíssimaspara the development of my work, because the company I represent participates in fairs in Europe. Great content, “added the marketing analyst Cedar Hermelindo Junior. Exhibitors not far behind. Satisfied with the results, they also make an assessment of three days of exposure in the following pages.
Sponsored and conducted by Fair Events & Cia, with the support of key industry associations events in Brazil – Sindiprom (Union Business Promotion, Organization and Assembly of Fairs, Congresses and Events of the State of Sao Paulo and Rio de Janeiro) Ubrafe (Brazilian Union of Prosecutors of Trade), ABEOC (Brazilian Association of Event) Ampro (Promotional Marketing Association), POPAI Brazil (Brazilian Association of Merchandising) and St. PauloConvention & Visitors Bureau, and the Alcantara Machado Trade Fairs – the Exposystems brought news as Lunch with the Guru (page 40), a partnership with the Sebrae-SP, which enabled the participation of micro enterprises and the Forum for Exhibitors Trade Fairs, which promoted a hot debate with the executives responsible the fairs and events companies Sandvik Coromant, Henkel Technologies and Laboratories Baldacci.
During the event, Carvalho announced good news to Congress, starting this year, the Group Fair & Cia becomes the Brazilian branch of IAEE – International Association of Exhibitions and Events (International Association of ExhibitsNatural), formerly IAEM (The International Association for Exhibition Management), bringing in the CEM certification course for professional fairs and corporate events.